The Ultimate Guide to Flodesk
Meet the email marketing platform I’m obsessed with!
Hi, I’m Anna; a website designer and marketer who is obsessed with Flodesk! Over the last 12 years I’ve used multiple different email marketing platforms, from Mailchimp to Converkit, to grow email lists and manage the email marketing of several different businesses, and I can safely say that Flodesk is my favourite, and I can’t stop recommending it to everyone I meet. Why? Let me show you…
Let’s talk about Flodesk…
In this guide you’ll learn why I moved from Mailchimp to Flodesk back in 2019 when it was first created (by female founders, fyi!), and exactly how it’s the most intuitive, best value alternative to other email marketing tools on the market.
Table of contents / quick navigation:
Why Flodesk? Is it worth it?
Comparisons of Flodesk vs other email tools
How to move to Flodesk
Flodesk setup tutorial (step-by-step)
How to connect Flodesk to Squarespace easily
How to grow your Flodesk email list on Instagram
Flodesk FAQs
(PS. The links on this page are affiliate links, which means I get a small commission if you sign up for Flodesk, but I only recommend it here because I genuinely LOVE it and use it myself!)
Is Flodesk worth it?
What makes Flodesk the best email marketing tool?
As someone who has been email marketing for various companies (including my own) for 12+ years, I love how easy & intuitive Flodesk* is, the features you get for the value you pay, AND the beautiful emails you can design with no design or coding knowledge.
With plans starting at around ~$28 per month (get 25% off your first year with my sign up link*), which includes EVERYTHING you need for your email marketing, I absolutely think Flodesk is worth the money! But you can decide for yourself after reading this guide…
#1: Flodesk is a total dream to use
Flodesk’s dashboard is very intuitive to use. I’ve found that other email marketing platforms can seem quite clunky and technical to use, and the amount of information on each page can be overwhelming. Meanwhile Flodesk is sleek and simple, and their pre-designed templates (that you can tweak to your hearts content!) are created in a drag and drop editor and look amazing on desktop and mobile. They make it easy to design truly beautiful emails and forms, with no code or design experience necessary! Plus easily create automated email sequences even with no experience.
#2: Flodesk plans are great value with amazing features
Flodesk’s plans* include EVERYTHING you need to successfully run your email marketing, with access to all their email marketing features straight away. From sign up forms, landing pages, Instagram ‘link in bio’ pages, countdown timers, ecommerce integrations and multi-step, multi-trigger email automation workflows and much much more!
#3: Flodesk is made for creatives, by creatives (+ women owned!)
I’ve had the opportunity of hanging out with Flodesk’s amazing female founders, and I absolutely love their ethos. They have built an email marketing tool specifically with creatives and small business owners in mind, and they treat their users and community with incredible respect - building features we really need and ask for. I’m truly proud to be Flodesk Partner!
Take a peek at what Flodesk looks like to use + get setup in under 30 minutes with my complete tutorial:
Fancy 25% off Flodesk FOR A WHOLE YEAR?
Be sure to sign up to Flodesk using the button below or use my code 00G2QH for a a 25% discount!
Comparing Flodesk to Other Email Marketing Tools…
pros & cons comparisons and more info about Flodesk
Over the years I’ve used lots of different email marketing tools for myself and my web design clients, and have been able to compare each of them side-by-side to what Flodesk offers!
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![Flodesk vs Mailerlite]()
Flodesk vs Mailerlite
Understand the pros and cons comparison between Flodesk vs Mailerlite (from someone who uses BOTH for different brands!).
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![Thrivecart vs Flodesk Checkout]()
Thrivecart vs Flodesk Checkout
Flodesk’s Checkout tool is an add-on to their main email marketing plan, allowing you to sell products, & create sales pages and funnels. Read how it compares to Thrivecart.
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The Pros and Cons of Mailchimp vs Flodesk (is Mailchimp or Flodesk better?)
I previously used Mailchimp but made the switch to Flodesk and loved it. Check out my in-depth breakdown of the pros and cons, and an introduction into Flodesk as a company.
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![Flodesk vs Squarespace Email Campaigns]()
Flodesk vs Squarespace Email Campaigns
As a Squarespace designer myself, I often get asked if my clients should just use Squarespace’s email tool, but the answer isn’t that simple, and Flodesk could be a better fit!
How to Move to Flodesk + How to Get Started with Flodesk
Transfer your email subscriber list and make the switch over to flodesk easily!
Already got an email list in another email tool? No problem! 👇
Follow my tutorial on how to move your email subscriber list over to Flodesk below - I’ve used Mailchimp as the example but this is the same process for any email marketing platform!
Starting from scratch? Check out my step-by-step 👇
Follow my Flodesk tutorial for beginners to setup your Flodesk account, create a sign up form, start collecting subscribers and send your first newsletter! This is the ONLY tutorial you need to get started.
How to Connect Flodesk to Squarespace
Flodesk sign up form embed tutorial
Integrating Flodesk with Squarespace (and other website tools) is easy!
… Because you set up and design all your email sign up forms within Flodesk, it’s easy to embed them anywhere onto any website platform.
As a Squarespace designer, I made this tutorial to show you how to do set them up on Squarespace, but the process is pretty much the same for every website platform.
Setting up sign up forms this way means you’re way less likely to have connectivity issues, (which I know a lot of people experience when trying to connect Mailchimp to their Squarespace forms).
Plus, there are a few other ways you can connect Flodesk automatically to your Squarespace website.
try out flodesk for free!
+ 25% off for your first year of a paid plan with my affiliate sign up link*
How to grow your Flodesk email list on Instagram
Easily collect email addresses with Flodesk sign up forms & ‘link in bios’
Flodesk makes it easy to grow your email list!
You don’t even need your own website to start building an email list with Flodesk… you can create sign up form landing pages straight from within Flodesk, or even your own ‘link in bio’ page to use as your Instagram profile link.
Of course, if you do have your own website, Flodesk makes it easy to connect to any website platform too (as mentioned above!).
Plus, you can now integrate directly with ManyChat so you can set up automations that collect email addresses in Instagram DMs and add them straight into Flodesk.
Get flodesk today!
Get the discount now by signing up using my affiliate link:
PLEASE NOTE: Flodesk’s pricing & my discount has changed since filming this video! They no longer offer a flat fee for unlimited subscribers, but their tiered paid plans are still amazing value!
Need more help with Flodesk? Or have more questions?
learn how to use Flodesk to start, grow & nurture a thriving email list
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In my older videos you may have seen that Flodesk used to have a ‘lifetime deal’ where you could join for $19 per month and your plan would always be that price (forever) no matter how many subscribers you had.
This was an amazing offer that they launched with when the platform was in ‘Beta’, but it ended in 2025 as the business grew past its Beta stage.
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Yes! You can start building your email list using the full page forms in Flodesk, which create live web pages for you that don’t require a website, or by creating a ‘link in bio’ form that you can share on Instagram. No website needed!
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You can use Flodesk for free to set up your account, create sign up forms and start collecting subscribers, but you can’t send any emails (either one-off or automated workflow emails) until you’ve paid for a paid plan.
Get 25% off your first year’s paid plan with my link* or code 00G2QH!
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There’s no way to pause your subscription BUT if you cancel it, your account and subscribers will stay where it is - you just won’t be able to send emails anymore. So kind of like pausing!
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Yes Flodesk has a native integration with Shopify so your customers can automatically get added to your Flodesk account!
I’ve shown how to do this with Squarespace and the process is pretty similar.
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Flodesk Checkout is an add-on feature that allows you to sell products using Flodesk. You can create sales pages, offer subscriptions, discounts etc., and create sales funnels with order bumps, and have it all connect seamlessly with your email marketing in one place.
This is included in Flodesk’s ‘Everything’ plan, but not on the email only plan.
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Flodesk Studio is a separate app, made by Flodesk, that helps you design stunning email newsletters from just prompting! The designs are built by humans but the AI tool that you prompt builds everything together for you and applies your business branding. You can then export it to use in your Flodesk email marketing account.
I’ve made a full walkthrough and tutorial of Flodesk Studio here, but as I say - it’s a separate tool that’s different from Flodesk’s built-in email builder (which is also amazing!).
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Flodesk are constantly adding to their list of integrations, but there are already loads you can connect to the platform, from Shopify & Squarespace, to ManyChat and Canva!
Flodesk also has an MCP which means you can connect it to Claude and AI tools, plus Zapier connection and API abilities that means the possibilities are endless.
Get 25% off your first year of Flodesk with my discount
Try Flodesk for free, then get 25% off your paid plan for the first year (for new accounts only)! Sign up using my link below or use code 00G2QH when you checkout.
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